Destinations Tuesday, December 13, 2005

The best things in life are Free?!

Sick of sandwiches? Brassed off with burgers? Jacket potatoes jerking your chain? Yearning for a delicious, nutritious snack alternative that combines health, versatility and venerable tradition? Are we having a laugh?

More than that - we're Just Falafs, an all-purpose pit-stop in the heart of Covent Garden that's aiming to exalt the humble falafel and bring its myriad charms to a wider audience. It might be 3000 years old but it is far from past its sell-by date. Our unassuming, unique mixture of organic chickpeas, herbs and spices is prepared fresh every day, fried, baked and placed in a wrap made from khobez bread. By combining the basics with an innovative and ever-changing variety of salads and sauces, we aim to prove that the falafel is the rarest kind of fast food - it's good mood food.

Just Falafs will be the filling station of choice for everyone from the office worker seeking a nourishing oasis to the tourist stopping off for a pre-theatre top-up. We're open from 8am-7pm Monday to Thursday, 8pm Friday/Saturday and 10am-6pm on Sunday.
We have seating for 100 on Covent Garden's prime people-watching Piazza. So stop by early for our organic Magic Porridge breakfast, or linger over our organic falafels, with your choice of freshly prepared exotic sauces (chilli, home-made hommus etc), seasonal salads, and drinks – fair-trade and organic coffees, teas, fruit juices and smoothies - at any time of day. Or you could spread the good mood with a take-out in our 100% biodegradable boxes.

Just Falafs will also prove that quality, innovation, and exacting standards all come at a price - a very competitive price. Our JF regulars - 2 large falafels with a choice of 2 sauces and 3 salads - will set you back a modest, if not blushing, £3.49, whilst our Salad Ballad - a regular salad box with drink and fruit thrown in is a steal at £4.99. Every large Meal Deal sale will donate 20p to the Woodland Trust, so the trees can get to feel good too.

Just Falafs is deadly serious about one thing; it's time for the falafel to take its place in the sun. So cast those tired old snack warhorses into outer darkness. Come down and discover the original good mood food.

27b Covent Garden Piazza (opposite Transport Museum).

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