Latest research from South West Tourism (Britain) confirms that visitor related spend is worth 8 billion to the South West region.
The South West Regional Economic Value of Tourism study draws together data from a number of surveys to show the contribution of tourism to the South West economy. It provides the only comparable estimates of the impact of tourism right down to local authority level across the region.
A few key facts are:
- Total day trip spend for 2003 was £2,587,694,790
- UK staying visitors generated 57% of all tourism spend in the region, day visits a further 34% and overseas visitors 9%.
- The South West region relies heavily on the domestic holiday market, with 74% of domestic trips, 83% of domestic nights and 79% of domestic spend being generated from this sector.
- A total of 188,505 full time equivalent jobs are supported (directly and indirectly) by tourism spending in the South West region – equivalent to 254,448 actual jobs.
Malcolm Bell, Chief Executive of South West Tourism, said:
“This piece of work is excellent as the research is taken right down to district level so we can see exactly how each district that participated is performing in terms of the tourism industry.
This study is also essential if we want to know how we are doing as a region in terms of our sustainable tourism industry for the future, and it gives us an insight into the areas which we need to develop further, such as new marketing initiatives. The industry now needs to focus on their marketing techniques in order to attract new and existing visitors to the region in a bid to reinforce and extend the main season.”
For further information please contact Liz Dale in the South West Tourism Press Office on 01392 353 218 or pressoffice@swtourism.co.uk.
To view the full report please visit:
From our industry website:
http://www.swtourism.co.uk/
From the towards2015 website:
http://www.towards2015.co.uk/
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