This month (September), Rachel’s Organic, Britain’s leading organic dairy company, will spearhead a consumer focused, ‘back to school’ campaign and ‘Better Breakfasts’ to highlight the importance of a quality breakfast for children.
The Rachel’s Organic campaign is designed to support the Soil Association’s annual ‘Organic Fortnight’ (2-17 September).
Activities will include a widespread press and media campaign, including incentivised regional press competitions, plus ILR radio features, all supported by a new, dedicated breakfast area on wwwrachelsorganic.co.uk (from 2nd September). The aim is to engage adults and children to focus on the advantages of Better Breakfasts in respect of school performance and in particular, highlight the important role organic milk and yogurt can play in a healthy diet. ‘Better Breakfasts’ will continue as a theme throughout the Autumn for Rachel’s who are targeting parents and health conscious families.
Neil Burchell, Managing Director for Rachel’s Organic said, “We are delighted to be supporting the Soil Association’s Organic Fortnight with our ‘Better Breakfast’ campaign. The Soil Association does a brilliant job in promoting organic food and the benefits of consumption on a wider scale”.
“We are keen to complement the Soil Association’s activities focusing on the importance of breakfast for children at the start of the new school year. Organic dairy products are a nutritious, quality offering that can provide the foundation of a good breakfast.”
The campaign will run across 40 targeted top regional newspapers offering branded Rachel’s Organic promotional items and free organic milk for a month. In addition, 16 radio interviews will feature Monica Grenfell, the celebrity nutritionist to discuss the importance of a healthy breakfast and the way in which it can help children’s concentration levels and school performance.
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