It's an ice cream dream come true - eight hours of all the free ice cream you can eat. Mark your calendar for Tuesday, April 18th, 2006 - Ben & Jerry's 28th annual Free Cone Day!
From noon to 8:00 p.m. in Ben & Jerry's scoop shops across the country - and around the world - ice cream lovers can enjoy a free cup or cone of their favourite flavour . Free Cone Day is the perfect excuse to try out new flavours like;
Fossil Fuel
Sweet Cream Ice Cream, Chocolate Cookie Pieces, Chocolatey Dinosaurs & A Chocolate Fudge Swirl
Oh My! Apple Pie
Apple Pie Ice Cream with Pieces of Apple and Chunks of Rich Pie Crust
Chocolate Therapy - Chocolate Ice Cream with Chocolate Cookies and Swirls of Chocolate
Pudding Ice Cream
Or for those looking for less body, more soul there’s also new Low Fat Frozen Yogurt. With the same great taste of regular Ben & Jerry’s but less than 3% fat per tub, it’s your yin and yang in one sweet scoop. Available in two classic flavours Chocolate Fudge Brownie and
Cherry Garcia
Free Cone Day was first celebrated back in 1979, in the original Ben & Jerry’s Scoop Shop - a dilapidated gas station in Burlington, Vermont. The day was created to thank loyal customers for their support during Ben & Jerry’s first year in business.
In keeping with one of Ben & Jerry’s original mottos - "business has a responsibility to the community in which it operates" - each Ben & Jerry’s Scoop Shop elects a local charity and collects donations on the day. To date over £40,000 has been raised for charity in the UK alone.
What’s the scoop? For your chance to take part in Free Cone Day simply:
• Put 18th April in your diary
• Find out where your nearest participating scoop shop is by using the locator on www.benjerry.co.uk
• Visit the scoop shop on 18th April
• Choose a scoop of free ice cream from the wide variety of flavours
• Enjoy!
Philippa Marshall, Primal Ice Cream Therapist for Ben & Jerry’s says:
"Free Cone Day is our way of saying thank you to our loyal fans, and last year we gave away over 1 million scoops worldwide. So whether you're in Barcelona or Bath, Denver or Derry we invite you to stop by any of the more than 385 participating Ben & Jerry's scoop shops for a free cup or cone. And you can get in line as many times as you want and the line always moves quickly because there's no money changing hands."
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