Almost three million UK adults will stay in a hotel during the festive period this year - three times as many as Christmas 2004, according to research released today by Travelodge.
This trend for staying in a hotel is reflected by Travelodge’s reservation data, which recorded an 84% year on year increase in bookings between 17 December 2005 and 8 January 2006 . Other year on year figures include:
·Twice as many Brits will stay in a Travelodge on Christmas Eve
·Three times as many people will stay in a Travelodge on Christmas Day
·New Years Eve has more than treble the number rooms booked
·Tuesday 27 December is the busiest day of the Christmas period for Travelodge
The research states a quarter of a million Brits will use their hotel stay as a means to get some peace and quiet during Christmas. Other reasons for staying overnight in a hotel are:
·Visiting friends (18%)
·A night out on the town (18%)
·Visiting relatives (21%)
·Taking a short leisure break (35%)
Travelodge Chief Operating Officer, Guy Parsons, said, “We’ve seen a huge rise in bookings this Christmas and it shows how popular low-cost hotel rooms are – our customers stay with us instead of taking a cab home.”
Travelodge this week launched a new pricing structure designed to give customers more access to great value rooms. Travelodge is offering thousands of rooms for £10 each throughout 2006; 500,000 £26 rooms and price cuts on thousands of standard rates across the whole estate, including prime city centre locations. The hotel group has also extended its advance room booking timeframe, from 6 months to 12 months, making it much easier for customers to find and book a room.
For more information, please visit travelodge.co.uk
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