Travel Channel International, the largest pan-European TV channel dedicated to travel and World Travel Market, which is expecting a record event when it opens its doors at ExCeL London in November, have linked up on two major projects.
The two international brands will be working together to produce a 30-minute programme to capture the colour and excitement of the event as well as news, trends, developments, expert opinion and VIP’s at World Travel Market, taking place between Monday 6 – Thursday 9 November.
The programme will be broadcast in late November and repeated approximately 15 times until early December. Travel Channel is also producing the fast-moving finale presentation of World Travel Market’s Passport Competition for travel agents at Wise up! training day on Thursday 9 November, in association with Travel Weekly UK.
More than 20 FAM trip prizes will be given away at the World Stage, hosted by a TV celebrity.
Fiona Jeffery, World Travel Market’s Managing Director said a close relationship between the two international brands was a natural brand fit.
“Travel Channel has experienced phenomenal growth over the last year, increasing distribution by 53% up to 37.6 million homes across Europe.
Monthly viewing amongst main income earners in the top 20% households in 16 European countries has increased to almost 5 million (source EMS 2006). Travel Channel also now broadcasts in 13 languages to over 95 countries.
“World Travel Market too continues to increase in size and quality attendance with more than 45,000 international tourism professionals attending in 2005 from 202 representative countries and regions, including 18% at CEO/President or Chairman level.”
Travel Channel International's CEO, Richard Wolfe said "We are delighted to be teaming up with World Travel Market for the fourth year, to transmit a half hour programme on this leading travel event.
“Our programme on the event has become essential viewing for both business and pleasure travelers. As well as filming at the show, we will be exhibiting, giving attendees the opportunity to find out more about Travel Channel International”.
Most Recent Comments